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5 WAYS TO BECOME POPULAR ON SOCIAL MEDIA

INTRODUCTION

 

I never really saw the need to be popular until I saw what my cousin did with her profiles on Facebook and Youtube. She went from being a regular user to being a superstar in just a few days.

 

She just uploaded a couple of entertaining videos and suddenly, she became an Internet sensation. I was so impressed that I went to work on my own Facebook profile.

 

I must confess, I’m doing quite well now. So well that I’ve been able to help a few other users do the same with different platforms.

 

Everyone secretly wants to be popular but not everyone knows how to make it happen.

 

I’m going to show you 5 simple ways that would help kick-start your journey towards gaining popularity.

 

CHOOSE YOUR NICHE

 

Choosing a niche makes your work easier. This is what you will be known for. For instance, if you choose to be an entertainer, it is what you’ll be known for.

 

It’s easier to get more exposure in some niches than others in, so you have put this into consideration when choosing your niche. The more niche specific your profile is, the more targeted your traffic would be.

 

For instance, a broom seller might not be as popular as a fashion guru unless she has an angle that is quite unique.

 

The fashion niche is broad. You have women’s fashion, men’s fashion, kid’s fashion or fashion review. Pick a sub-niche that relates to you.

 

There are many other niches from Gaming to Entertainment to Health and so much more.

 

The important thing is that you find something that you are knowledgeable about and comfortable with.

 

CHOOSE YOUR PLATFORM

You need to choose which platform is best suited for what you have in mind.

 

Here are some basic details about a few platforms that can help you decide.

 

  • Facebook: It is the biggest social media platform. It is one of the best mediums to connect with people from all over the world and also advertise your business. It works for both individuals and businesses. It has a mixed audience of both young and old. Facebook has a more personal tilt to it that allows people to connect with their family and friends. So businesses must factor this into consideration in order to get maximum exposure.

 

  • Twitter: It’s an easy and brief way to connect with your followers. Useful to interact with friends, fans and prospective clients. Twitter allows users to make use of the ‘140-character’ limit to share quick snippets of information and pictures in order to drive traffic back to your site or landing pages.
  • LinkedIn: This is the most popular social media site for professional networking. It is great for people wanting to connect with people in similar industries, networking with local professionals and displaying business related information and statistics.

 

  • Google+: This is a must-use tool for any small business. It is similar to Facebook in function but its uniqueness is that it allows you to create ‘circles.’ Circles are segmented lists created for your followers to pick and choose which content they see.
  • YouTube: This is the largest and most popular video-based social media website. Its major uniqueness is in being ever-present. It makes your fame last longer. Target audience is people all over the world.

 

  • Pinterest: This platform has digital bulletin boards where businesses are allowed to pin their images.  More than half of its visitors are women, so this is useful if your target audience is women.
  • Instagram: This is a visual social media platform. Most of the users use it to post picture and short videos about travel, fashion, food, art and similar subjects. It has unique filters with video and photo editing features. Almost 95 percent of Instagram users are also Facebook users.

 

  • Snapchat: This is an image messaging application with daily active users of over 100 million. It allows you to send videos and pictures, which will self-destruct seconds after the person has viewed them. The major target audience is young people.

Once you pick your platforms, you need to know how it works. The more you know about it, the better for you.

 

You can use many platforms and even link them together. This gives you more exposure.

 

BE ENTERTAINING

 

Entertainers are popular, both online and in the real world. One of the fastest ways to be entertaining is to upload photos and videos.

The more interesting it is, the better. The key is to always keep your audience entertained and interested so that they keep coming back for more.

 

The more contents you upload, the more you increase your level of popularity and your chances of making money.

 

ENGAGE YOUR USERS

 

You will always need people. So if you want to be popular, always engage your users. Start conversations; join trending topics and comment on other people’s posts or videos. 

 

Be interactive. Put yourself out there and relate with people but you must remain courteous to everyone, whether customers, fans, friends or critics.

 

For instance, you can post an interesting picture or comment and watch people react to it. You can be like the Kardashians. There is always something to see. They keep their fans coming back for more.

 

BE ORIGINAL

 

You need to be original and unique, let your personality shine through. It’s not just about posting contents; you need creativity and originality.

 

Pass your message across without being boring. Let the people see how valuable you are. 

 

Let your contents meet the needs of your target audience and answer any questions they may have. 

 

The more interesting and outstanding your contents, the more people will take notice and this would eventually lead to more followers, more likes, more shares, more links and other referrals.

 

CONCLUSION

 

These 5 things would help you create and maintain a popular presence on various platforms.

 

With a little effort and some willingness to learn, you’re on your way to building a very popular profile on social media.


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Jason Anderson

Client

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William Jackson

Supplier

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Sarah Lee

Partner

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William Jackson

Client

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